Don’t accept off-the-shelf: Fender’s Mod Store allows you to design the guitar you need

There comes a time in each musician’s life once they understand it’s time to take issues to the following degree with their instrument and kit. Many people begin out on one thing we picked up at a pawn store, or maybe we inherited a barely beat-on piece of kit from a member of the family. Others nonetheless go for a beginner-level instrument as a kind of proving floor earlier than investing more cash in professional-level gear. Regardless of the motive, when you realize it’s time to improve, you go to the native music retailer and end up observing partitions of guitars, basses, drums, cymbals, and amps; at first you are feeling like a child in a sweet retailer, and then you definately understand that what you’re actually searching for isn’t anyplace to be present in that store.

That’s the place the Fender Mod Store is available in. As a result of even probably the most mega of mega-centers can’t inventory every little thing, Fender provides a web-based system designed to let guitarists and bassists customise their very own pro-level instrument. Select between a Telecaster, Stratocaster, Precision Bass, or Jazz Bass, and go nuts. You possibly can choose the fingerboard materials, the physique materials, the physique coloration, choose guard color and style, pick-up sort — modify it the best way you need it.

Place your order and Fender will ship your new axe to you in a killer road-worthy case, pre-strung, and, as we discovered, pretty effectively arrange. Fender assembles these devices at their amenities in Corona, California, however how is the standard of the instrument?

We pulled in Damian Erskine, a world-renown bass participant based mostly in Portland, Oregon, famous for his virtuosity and infectious grooves, to place the Fender Precision Bass we ordered via its paces. Damian has not too long ago  carried out dwell in entrance of sold-out audiences all around the world with acts resembling Jarod Lawson, Lalah Hathaway, Gino Vannelli, and along with his uncle’s newest band, Peter Erskine New Trio. Peter shouldn’t be a Fender endorsed artist, however he is aware of his basses, and he had a really constructive opinion of each the bass and the Mod Store, as seen within the video above.

Fender is the primary main guitar maker to permit customers to completely customise basic devices on-line, although if this enterprise proves profitable, makers like Gibson will seemingly comply with swimsuit.

Value factors for base fashions vary from  $1,650 to $1,800, which is rather less than you’ll pay in the event you obtained to Fender’s Customized Store, the place there are extra choices for more cash. Fender additionally provides an in-store model of the Mod Store licensed sellers.

Try our video above for a have a look at how the Mod Store works, and what we consider the bass we designed, each from an aesthetic and playability perspective.

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