LG’s Tim Alessi discusses Wallpaper TV, and ‘all of the fantastic issues OLED can do’

Whereas this CES noticed Sony debut its personal OLED TV, LG remains to be the model most individuals consider first in the case of OLED TVs, particularly since its new Signature W-series TVs — also referred to as its Wallpaper TV — is so spectacular. At CES, we sat down with LG’s senior director of product advertising and marketing, Tim Alessi, to speak concerning the firm’s newest TVs, and why the W-series TV is simply so spectacular.

“We had some press previews and a number of other folks got here in and stated ‘Oh, what’s that recessed into the wall?’” Alessi instructed Digital Developments on Saturday. “They thought there was really one thing behind it. And after I pulled it away and so they noticed that that’s all there was, it actually simply added to the sense of awe about the entire thing.”

The thinness of the TV — simply 3.85 mm thick — is revolutionary by itself, however as a result of it pressured the corporate to maneuver the audio system and sound {hardware} out of the TV, it led to a different innovation within the soundbar that comes with the TV. The corporate figured whereas it was making a soundbar, it would as nicely do it proper, so it packed in each function it might, together with Dolby Atmos object-based encompass sound.

The W-series TV isn’t the one mannequin from the corporate to function Dolby Atmos both. The corporate’s whole OLED lineup for this 12 months — together with up to date variations of the B, C, E, and G sequence launched in 2016 — will function help for Atmos. This makes LG the primary firm to construct each Dolby Imaginative and prescient HDR and Dolby Atmos into its TVs.

Alessi additionally touched on the corporate’s latest Tremendous UHD fashions, which use nanocell know-how, a movie developed by LG Show. This enables for a wider shade gamut, extra correct colours, and decreased reflectivity. It additionally permits for higher shade at off-axis angles, that means you don’t should be instantly in entrance of the TV to expertise every thing is has to supply.

LG’s W-series wallpaper OLED is at the moment obtainable for pre-order at a value of $8,000, and is anticipated to begin arriving on retail cabinets as early as March, whereas Alessi says the corporate’s new Tremendous UHD fashions will start arriving between March and April.

Digital Developments is stay all week at CES 2017 in Las Vegas. Try our persevering with protection stay on YouTube, Fb, #DTces, and DigitalTrends.com/ces/.

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